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The business case for going green
The theme of this Earth Day is Green Cities, which is fitting now that more than half the world’s population are urban dwellers. The focus is on buildings, energy, and transportation and how those key...
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Cinco de Mayo: Fiesta time!
It’s here! Cinco de Mayo, one of the world’s longest parties has officially hit year 152 today. Besides that though, Cinco de Mayo is also a time to celebrate Mexican ancestry and culture. In case you...
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The Truth about Travel: Best Vacation Destinations
Summer is only a month away, so you might be considering a vacation! Whether you’re thinking of staying local, domestic, or going international, there are so many great places out there that the list...
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Memorial Day: Getting Left Behind?
The Memorial Day weekend is a time of remembrance and perhaps of reflection, but it is also a time of celebration and travel for many. Interestingly, the number of people traveling this weekend is...
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The Art and ROI of Listening
Yesterday, Visible sponsored a webinar alongside Social Media Today, “The Art and ROI of Listening: Turning Your Platform into a Marketing Machine.” Visible’s Ken Giffin, VP Marketing, joined Doug Busk...
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Where are the most active World Cup fans?
Tomorrow marks the start of one of the most popular events in the world. Experts predict the number of viewers to be even bigger than 2010 where over 700 MILLION people watched the finals live. FIFA...
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Heard on the street: T-Mobile vs AT&T
Attribution – Linking Social and Traditional Marketing with Conversions Being at the forefront of the technology space has its benefits, the best of which is the opportunity to hear about new...
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World Cup: Record-breaking engagement
Soccer, Futbol, or jogo bonito. No matter what you call it, the beautiful game has returned to the world stage. This World Cup comes at a time when viewers and fans are more connected via social media...
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The World Cup of sentiment
The Analysis The semifinals may start tomorrow, but the darlings of the World Cup have already been established. To identify which countries have won and which have lost in terms of sentiment, I’ve...
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Global brand impact of the Tour de France: Is it worth the investment?
Last year was a rough for the Tour de France in terms of sponsorship. In the wake of the doping scandals, many sponsors sought ways to distance themselves from one of the world’s great sporting events....
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